Odyssey

Entering the Xydrobe: Xydrobe X Dr. Barbara Sturm’s ‘haute health & beauty’ immersive XR odyssey Katie Baron While not without some commendable adventures (see Samsung’s ‘space as an interface’ AR AR project Dreamground), phygital retail – brand experiences where the physical and digital worlds intersect – has been infamously hamstrung by unimaginative staging, leaving a […]